Attracting and retaining the best talent is a top concern amongst global CEOs. As the war for talent escalates, even companies in burgeoning labour markets can no longer afford to limit career opportunities for mothers. Companies which succeed in the 21st century will be those who realise the full potential of women becoming mothers and make the necessary investments towards nurturing their talent within their organization.  The emerging force of mothers in the 21st century is part of a major social and economic change which has to be acknowledged by any organisation looking for a competitive edge.